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  • Writer's pictureGwendolyn Houston Jack

A CRM Is Essential for Your Small Business

If you were to ask a small business owner where she/he should invest business monies, it's a good chance accounting software would be the answer. Well, I'm here to tell you investing in dynamic customer relationship management (CRM) software should probably be your first step.

G sharing a quick look at an image with a client in a lobby.
G sharing a sneak peek with a client.

It took me only seven years to figure that out. I thought I was pretty happy using all kinds of software to manage my customer interactions and sales. I thought is the key line there. It was only after I invested in a CRM that I found the joy of being a small business owner and the peace of being a photographer. Earlier this year I shared a few thoughts with Salesforce about my journey.

Take a quick read below:

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